Air Serbia and “Dress for Success” launch joint campaign – “Like a plane – Powerful and Bold”

Ahead of International Women's Day, Air Serbia, in collaboration with the organization “Dress for Success Belgrade”, has launched a campaign focused on empowering unemployed women and women from various social and economic backgrounds, symbolically named “Like a plane – Powerful and Bold”. The campaign officially began with the donation of more than 500 women's clothing items, previously part of Air Serbia's flight and cabin crew uniforms, which will now serve a new purpose and help boost the confidence of the women supported by the “Dress for Success” organization. Over the next month, Air Serbia's Human Resources team will also hold a series of educational workshops aimed at facilitating women's integration into the business environment, improving their competitiveness in the job market, and ultimately increasing their independence.

“We are very pleased to have launched a partnership with the “Dress for Success” organization, as Air Serbia places great importance on gender and all other forms of equality in its operations. The campaign we created together bears the symbolic name “Like a plane – Powerful and Bold”, reflecting what we wish for the participants of the specially designed workshops that will be conducted by our Human Resources team. To further support them, we have also prepared a significant number of well-preserved pieces from our company's previous uniforms, believing that they will feel good and confident wearing them. In this way, we will breathe new life into the old uniforms and provide the women who wear them with a “tailwind” for new personal and career victories,” said Jiri Marek, CEO of Air Serbia.

“As an organization that has been working for years on empowering women and preparing them for the job market, it is extremely important for us to provide them with concrete tools for professional development, and support in strengthening their self-confidence, and leadership skills. This campaign is more than just a donation — it is a symbol of unity, where through collaboration we promote inclusivity, equal opportunities, and the empowerment of women from all walks of life because we believe that every woman deserves the chance to reach her full potential — both in the professional and the personal worlds. We are proud that, together with Air Serbia, we are enabling women seeking new career opportunities to feel powerful, competent, and ready for all professional challenges,” said Sandra Abramović, executive director of the organization “Dress for Success Belgrade”.

Air Serbia and “Dress for Success” will implement a program over the next month aimed at educating unemployed women by providing support in job seeking, business attire, and navigating the work environment. Through a series of workshops, participants will have the

opportunity to enhance their knowledge, skills, and abilities to improve their employability and position in the job market, as well as starting their businesses.

The “Dress for Success” organization is part of the international “Dress for Success Worldwide” network, which supports women in more than 136 cities across 20 countries. Since its founding in 1997, the international organization has helped over 1,300,000 women worldwide. “Dress for Success Belgrade” has been operating in Belgrade since 2016, offering support to unemployed women and those facing socio-economic challenges by providing appropriate business attire and various development tools for career advancement, to improve employability and foster greater independence.